Week2Week Serviced Apartments, which has its head office in Newcastle-upon-Tyne, has recently started offering one-night stays primarily for transient business travellers as an alternative to hotel stays.
And the offer is already being hailed a success by the firm, who announced a 40% uptake in the first seven days since the deal became available.
Week2Week’s director, Claire Parry says the success isn’t a surprise to her and the Week2Week team. “We started offering the one-night stays as we know business never stands still. Now more than ever, business travellers are on the move, from city to city so it made sense to us to offer one night stays.
“With the rise of young professionals and millennials, they want the home comforts even when they’re on the road and with a hotel they don’t get that. So I can really see why it’s been a success early on.”
Like many other apartment providers, Week2Week did operate under a minimum nights system, which states than a set number of nights must be stayed.
However, with the increase in young professionals, Week2Week took the decision to relax the rule across a number of their apartments – a move which has already started paying dividends.
Parry says it’s the latest in a series of calculated moves to respond to the constantly evolving serviced apartment industry. “To stay ahead of the game you need to stay up to date with the trends and I think at Week2Week, we do a good job of that.
“It lets us know where we can go as a business, but it can also allow us to adapt our services to active changes in the market.”
Week2Week have been in business since 2000 and currently have over 25 properties on board in and around Newcastle